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Strategically placed within high-trafficked areas, billboards serve many purposes, namely to Communicate and disseminate information, Provoke thoughts and ideas, Raise awareness and Provide a platform for visual expression. As we know, a consumer, who works hard or goes around from one place to another is hard to catch but catches him/her in every place with effective reach. Due to this reason Advertisements are preferred by advertisers and marketers. The priority objective of Advertising is to gather and attract consumer’s interest and attention.
Billboards are large format advertising displays intended for viewing from extended distance generally more than 50 feet. displays include but not limited to bulletins, junior posters, posters and spectaculars. The major types of include digital billboards, mobile billboards, inflatable billboards, multipurpose billboards, bicycle, mechanical billboards and dimensional billboards.
One great benefit of Billboards advertising is that it does not interrupt consumers in any way. There is no obnoxious sound, smell or any type of negative attention grabber. is noticed because of their messages, bright bold color and creative graphics.
Sometimes I believe biz owners, entrepreneurs and even marketing folks are hypnotized to believe that traditional advertising makes sales and gives business a big ol boost.
Why? Simple! Just take a look at most of the advertising you see! Not to be crude or rude here, but tradition advertising sucks for most small businesses! Most of the time these ads couldn’t sell food to the starving. I’m serious!
The next time you’re bored just take a gander at some of the ridiculous advertising you see out there. Here’s what you’ll see…
Ads that are funny, cute and entertain.
Ads that delight and wow you.
Ads that are artistic.
Ads that try to build “brands.”
Guess what your advertising should be doing?
Making sales, right? Yeah, that’s correct my friend… Sales! Sales! Sales! Boy, that’s a dirty 5 letter word, eh?
Sometimes you got to get over your traditional ad agency and fire up your inner salesman!
Please don’t misunderstand what I’m doing here. It’s not trashing anyone’s efforts to create advertising. Not at all! After we have been ‘brain-washed’ to believe Madison Avenue or traditional type advertising is how it’s supposed to be.
I certainly didn’t start out creating great ads. It’s taken me years to figure it all out thanks to a hand full of mentors. What’s more is that I’m still learning, testing and developing what brings in sales.
I’m not “picking” on you personally. I just want to open your eyes to a new world of advertising that brings you results. Results that you can count, track and take all the way to the bank.
Can you really afford to spend bucketsful of advertising cash to entertain, look pretty or build a brand? If you are like most of us, the answer is a big ol “NO!”
All of your advertising should carry its weight and earn its keep… just like your sales staff do or should do. After all you wouldn’t send out your sales people dressed like clowns, singing and dancing at your prospects now would you?
I think NOT!
You’d want to present your very best case for your products or services. And this is exactly what your ad should do too!
Your ads and other marketing materials should paint a pleasing picture of what your service or product will do for your prospects and clients. They would explain why your company is the most logical choice, the most obvious choice in the market place over all of the other choices given to them.
Explain to your prospects how your company is different (better, more affordable, better guarantee, etc.) And how you are the logical solution to their most pressing problem. And it should do this in a fashion as though you were speaking to them in person. In other words you ads should sound lik
One of the big trends in today’s promotional devices are digital advertising displays. Nowadays, the usual posters, banners and billboards are just not enough and do not exactly catch as much attention as they once did. More often than not, motorists and pedestrians ignore them and no longer read the marketing message in those ads. They lack impact and visual appeal. This is why many companies are taking a new innovative approach in advertising namely, digital signs.
Often referred to as high impact advertising; digital signs offer a much more dynamic and enticing presentation of a product, service or a marketing message. They can be used for a variety of situations, shapes and even forms. While the technology behind these signs may vary depending on the programming or functionality desired by the client, the lighting of choice for the signage are commonly Light Emitting Diodes (LEDs). There are so many different benefits in using these types of signs that even though they do cost more than the common poster printing it is still worth investing in adopting this new form of traditional marketing.
First and foremost, due to the state of the art technology used to create these signages, you get full color capability and adaptability. You can have moving images which can be played on a loop, as if you have your own commercial playing on the facades of buildings or the walls and posts of shopping centers and commercial areas. Typically, these signs offer a 160 degree viewing range which allows customers and passersby to see your ad at very different angles. The technology behind these signs have become so advanced in fact that they can monitor, troubleshoot, and even do some tune up work by themselves without human intervention.
Additionally, some versions of these signs can also be interactive. This means customers can approach and touch the sign to get a desired response. This makes the ad more amusing, more informative and even sparks a conversation within your target market. However, this is not to say businesses shouldn’t produce conventional ads anymore. The interactive displays actually complement conventional posters, presentations, and other physical ads. As for the materials used to build these signages, they are often light weight, cost effective and compact. The LED lights also present other benefits aside from offering a vibrant color spectrum. LED signs are very energy efficient and require less maintenance than other light fixtures. These make them excellent for outdoor signs that are typically left on for most of the night.
No matter what your preference or marketing strategy may be for your business or products, interactive displays are the big thing today and it seems like they are here to stay. LED lights continue to shine in terms of excellent lighting and flexibility and these signages are just more proof of how useful they can be. For those looking for a new medium to promote their products or services, digital advertising displays just might be the answer you are looking for.
LED Solutions have been providing business with sign design, manufacturing, large format printing, digital displays, led sign retrofits and installation for more than 15 years. From the outset our expertise in both evaluating and employing LED technology has made the inclusion of interior and exterior lighting products in their main offering a natural choice. LED Solutions as it is today has evolved and expanded from its beginnings as a full service Sign Company to a position where their reach has become nationwide and their offering has grown to include related technologies, products and services.
Found mostly in fast food outlets, hotels, airports retail outlets, digital signage refers to a type of electronic display that is used to advertise and create awareness of a new business or products among the potential buyers. Displayed through LED and LCD screens, the digital signage offers more content control to the users. The content on these digital displays are uploaded and controlled by different software. The main advantages of electronic displays for a business are described below:
Dynamic content control
Using digital signage you don’t need to stick with your static and old displays. It will enable you to make rapid changes in your content and image conveyed to the audience. You can update the content on digital screen with click of your finger! For example, a food outlet could use digital menu boards to display their changing menu -i.e. breakfast, lunch and dinner. This helps you to make your advertising more interactive and engaging to get better results.
Reduce cost to an extent
It is true that the initial expense of setting up electronic displays may be huge than what a print ad would cost, but it will help you to save good potential money over the future. The dynamic content control of digital signage omits the expenses of having to print the content as it updated or becomes available. With this dynamic content control power of digital signage, you can now inform the people about any update of your business conveniently and more quickly.
More audience engagement
In today’s technology driven society people are more accustomed to the multimedia based communication channels like internet. People feel more connected to digital displays than printed ads. With vibrant moving images, animations and graphics these electronic ones can grab the attention of potential buyer more effectively than any other form of advertising.
Web connectivity and convenient accessibility
Digital signage can be connected to web and controlled locally or remotely, allowing the user to save money and time. You can incorporate Twitter feeds, weather forecast, news feeds, video content, and blog post in the display.
Influence buying decisions
An electronic display containing vibrant HD images, videos and graphics can really influence the buying decision of buyers. It has an advantage as people can notice it quickly and remember it for longer period of time than other form of advertising. When it comes to reaching out your targeted audience rapidly, interacting with customers effectively and generating more revenue quickly, the advantage of digital displays is inevitable. Apart from this, you can also use digital display as platform to showcase your work.
Depending on your budget, requirement and space the sign making supplies and manufactures will offer you the best suited digital signage for your business. The sign making companies are the best one to tell you what type of digital signage is perfect for your business- a digital posters or digital menu boards. As it is an investment of lifetime, the professional advice of any reputed sign company is much needed to satisfy all your requirements.